AHLEI partners with Lobster Ink to offer professional hospitality certifications
The American Hotel and Lodging Educational Institute announced in January that it is partnering with hospitality educational platform Lobster Ink to offer professional certification to learners who complete certain Lobster Ink courses. AHLEI will grant certification for the completion of Lobster Ink courses in six subject areas: Sales Professional, Bar Professional, Food and Beverage Service Professional, Front Office Professional, Housekeeping Professional, and Coffee Professional.
Lobster Ink trains hospitality professionals in 120 countries using video lessons, online activities, and assessments. Learners can complete courses at their own pace, and lessons are delivered in short increments of about five minutes each.
J-P Gomes, VP of Sales, Americas, at Lobster Ink, says that the flexibility of the online training model is an advantage. “The beauty of online learning is that individuals that go through the contents [can] recap and refresh their knowledge at any point,” he says. “And certainly the learning isn't dependent on a lecture or supervisors delivering the material in person. I think that's one big bonus of the platform. Learners can learn on the job or in the comfort of their own home, even on the ride to work. It's very much anytime, anywhere learning.”
AHLEI certifies professionals in hotels, food and beverage establishments, hotel suppliers, and other hospitality venues, and Lobster Ink learners will now qualify for AHLEI credentials. “They're very much globally recognized, and it's just fantastic for the industry,” Gomes says.
The Sales Professional course consists of three levels and teaches the execution of sales, as well as relevant financial concepts such as profit margins and the different between revenue and profit. The course also covers adding value and upselling.
The Bar Professional course teaches learners to prepare more than 85 different cocktails. The course also discusses equipment, ingredients, station setup and serving guests. In the Food and Beverage Service Professional course, learners master skills such as setting tables, taking orders, and preparing a menu. Also covered are hosting skills, handling guest complaints, and wine, coffee, and tea service.
In the Front Office Professional course, learners acquire basic accounting knowledge and study communications. They learn to oversee reservations and check-ins, and they learn how to respond to unusual situations and guest complaints. The Housekeeping Professional course teaches learners to create exceptional guest experiences through mastery of housekeeping tasks. Topics covered include cleaning products, equipment, and the process of cleaning a room. The course also covers the care of linen as well as hygiene and safety.
The Coffee Professional course teaches learners to run a coffee station and to use the necessary equipment and tools. The course covers roasting, grinding, and brewing coffee, and learners gain an understanding of different flavors and varieties of coffee. Learners also study recipes and preparing orders.
Gomes advises hospitality professionals who are beginning a Lobster Ink course to have fun learning and to persevere, focusing on the relevance of what they learn for their careers. “We want to build long term careers, journeys, and paths for individuals in the hospitality industry,” he says.