Top Twitter accounts to follow if you work in hospitality
Hotel employees and managers stay on top of everything that’s going on in their properties, from bookings and revenue to marketing campaigns. And in addition to tracking their own organization’s metrics and goals, they need to know about trends and events in the broader hospitality industry. By following a few key Twitter accounts, they can have current information about the industry at their fingertips. Of course, for the latest jobs and career advice in hospitality, follow us at @hcareers.
1. AHLA @AHLA
The American Hotel & Lodging Association provides resources and support to industry members and also represents and advocates for hoteliers. Its Twitter feed features updates on AHLA programs, industry news, and links to opinion pieces about policy issues that affect hotels. The AHLA also publishes many retweetable photos, graphics, and videos.
2. STR @STR_Data
STR produces market reports and forecasts for the hotel industry, and its Twitter account is a good source of news with an analytical bent. STR’s feed offers insights into revenue, metrics, and benchmarks, and it delves into regional variations in hotel markets. This is the account to follow for those who like data and infographics.
3. Ufi Ibrahim @UfiIbrahim
Ibrahim is Chief Executive of the British Hospitality Association; on Twitter, she shares her own industry insights as well as BHA news and events. Ibrahim’s feed explores how Brexit and other U.K. policies affect hoteliers. She also shares links to her interviews and other media.
4. CBRE Hotels @CBREHotels
CBRE Hotels focuses on market analysis, and its Twitter feed is particularly worth following for financial and business managers. CBRE Hotels links to business news stories and information about industry conferences. It publishes charts and graphs based on its market data, giving followers at-a-glance summaries of complex financial concepts.
5. The Lodging Conference @LodgingEvent
The Lodging Conference brings together industry leaders for its annual session in the fall. Attendees should follow its Twitter account for previews of the event and media coverage. And those who aren’t able to participate in person can still sample some of the panelists’ insights on this feed.
6. HR in Hospitality @HRinHospitality
Hospitality professionals interested in human resources management don’t want to miss HR in Hospitality, and this conference’s Twitter feed shares registration links with promo codes for discounted rates. If you’d like to speak at the conference or hold a workshop, check this feed for the details on submitting a presentation or session idea and relevant deadlines. This account also shares media coverage of conference sessions.
7. The Hotel School, Cornell University @Cornell_SHA
The Hotel School at Cornell University, which is now part of Cornell’s S.C. Johnson College of Business, runs one of the premier hospitality degree programs in the world. Its Twitter account publishes links to research studies as well as photos to give followers a taste of life at its student-run hotel. The content includes profiles from alumni who are making an impact in the industry.
8. Edward Mady @EdwardMady
Sometimes it’s fun to look through the eyes of another manager, and Edward Mady’s followers get to do just that. Mady is General Manager at the Beverly Hills Hotel, and his Twitter account is a visual journey around his hotel and through hospitality-related events. For #ThrowbackThursday, he posts vintage photos that illuminate hotel history.
9. Bob Rauch @truehotelguru
Bob Rauch is CEO of RAR Hospitality, a full-service management company; he also teaches at Arizona State University. His tweets cover industry trends and news, especially as they relate to business decisions.
10. Melissa B. @MelissaNYCGal
Melissa B. is a marketing manager at The Pierre Hotel and the blogger behind New York City Gal. She tweets links to blog posts and photos from her work and travels, including snapshots of her dog in pet-friendly hotel rooms and pictures of special events.