Secrets to a high-performing employee referral program
Would you like hiring new workers to be faster and less expensive for your hotel? How about ensuring those new employees perform better and stick around longer as well? It may seem like a fantasy, but you can actually have all this and more—if you utilize a high-performing employee referral program.
According to the Society for Human Resource Management, 74 percent of recruiters credit employee referral as the best source of quality new hires. Additionally, referred employees are more likely to be satisfied with their jobs—and thus more engaged with and loyal to their employers—than those who are hired through other means. A survey by iCIMS, an ATS software provider, found 65 percent of referred employees were very satisfied with their job fit and position within the company.
Faster hires and greater engagment mean greater profitability—something every hotel manager should love. And securing these benefits for your establishment is easy if you incorporate a few secrets of the best employee referral programs into your own.
Start by making it easy for workers to submit a referral. The process shouldn’t be complicated or time consuming. Instead, it should be as simple as sending an email to you or another hiring manager with the referred party’s resume and contact information. Some of the best employee referral programs go a step further and track applications through employees’ social media posts. That way, if one of their network contacts clicks through and submits a resume, the employee gets credit for that effort as well.
Next, train your employees to think like recruiters. This begins with ensuring they have a firm understanding of your hotel’s values and mission. The results of an employee engagement survey conducted by TINYpulse, an engagement-building consulting company, found that a mere 42 percent of employees can reiterate these important principles—yet these are essential details anyone attempting to sell your hotel as a workplace should know. They also need to be kept up-to-date on your establishment’s current talent needs and the skills and credentials required for the positions available.
Recognition is vital. When you publicly acknowledge the contributions of your current workers towards the referral program’s success, you increase employee engagement and loyalty as well as future quality referrals. You may want to try several recognition methods to find the one that works best within your organization. Options include mention in the hotel newsletter, wall plaques in the lobby, lunch with hotel executives and even referral bonuses.
Market your referral program at every opportunity. This includes during the onboarding process, at employee meetings, in the hotel newsletter, on payroll inserts and during employee reviews. Some of the most successful employee referral programs make a game of it, pitting departments or branches against each other for the highest number of referrals each quarter. This can increase the fun and foster a healthy competition that leads to even more referred candidates.