How to Determine Company Culture When You’re on the Job Market
When you’re looking for a new job in the hospitality industry, one of your most important goals should be to find an employer that offers the kind of workplace culture that aligns with your own values, goals, and personality. In fact, how satisfied you are with the work culture can have a huge impact on your job satisfaction and happiness level on the job, so it’s crucial that you find the right environment.
Finding out what an employer’s company culture is really like before you accept the job offer can be a tall order for many job seekers who are often more focused on perfecting their resume or coming up with great answers in the job interview. Remember, employers aren’t the only ones doing the interviewing and evaluating; you’re also interviewing employers to see if the role, department, and overall culture within the organization is a good fit for you.
So, how can you determine a company’s workplace culture if you haven’t actually started working there yet? How do you know if this will be a good professional “home” for you?
1. Research research research
For every property that you apply to (and certainly those you’re interviewing with), look at their company profile pages to learn how they describe the culture. What types of words do they use to describe their values or their mission? What kinds of images or video content are they putting out there?
2. Get Social
Don’t just look at a company or property’s About Us page on their website to get the full picture of their culture. Hop over to their social media channels and scroll through the feeds for several months to get a sense of their tone. Do they sound more young and hip? Or more formal? Is there content cutting-edge, or a bit more traditional or “old school?”
3. Find out what employees are saying
Look for content, such as videos, articles, social posts or online reviews, from current and past employers at the property or, even better, the department to which you are applying. If you get a chance to speak directly with current staff at the property, be sure to ask them about the culture and their experience with the employer to get a first-hand look at how the employees describe it.
4. Visit the property if you can
If you’re located near the property, stop in and spend a few minutes observing. Maybe take a seat in the lobby or an on-site coffee shop that’s open to the public and pay attention to how the staff are interacting with each other, the overall pace of activities, and just the general feel of the place. You also may notice any similarities among the clientele and how this reflects on the culture. For example, does the property cater more to students and young travelers, in which case a workplace culture may give off a “trendier” or younger vibe? Or, is this a family property where employees are encouraged to be kid-friendly?
5. Don’t be shy, ask!
One of the best opportunities you’ll have to get a sense of company culture is in the job interview. In fact, this should be a standard question you ask of every employer at every job interview.
HCAREERS 2.0 IS COMING!
Luckily, Hcareers is working on a new, innovative solution to this common challenge for job seekers! Very soon, we'll launch Hcareers 2.0, a new online platform that uses AI-powered technology and machine learning to help job seekers find the perfect match with their new employer.
Here's a sneak peak:
One of the key benefits of the new website will be the enhanced employer branding features, which will allow job seekers to get a much better sense of the company, its team, and culture, like this:
On Hcareers 2.0, job seekers will have access to more information about companies, including a detailed list of their values and the causes that they care about, images and videos of the organization and its employees, detailed property information, and more!
Look out for more information in the coming weeks about Hcareers 2.0!