SMERF Sales Manager

Hilton San Francisco Airport Bayfront

Location: US - CA - Burlingame

Feb 5, 2018
Job Details

The Hilton San Francisco Airport Bayfront is seeking a SMERF Sales Manager to join our family! Be a part of our team at one of the busiest airport properties in the Bay Area. Situated in a picturesque setting along the bay and conveniently located between Silicon Valley and Downtown San Francisco. With 400 guestrooms and 11,000 square feet of meeting space we offer a boutique hotel experience with the amenities of a large hotel.

This position will be responsible for the SMERF market - Social, Military, Education, Religious, and Fraternal. The ideal candidate will positively impact hotel revenues and meet goals by effectively soliciting, qualifying, negotiating, and closing business within the SMERF market.

The SMERF Sales Manager is responsible for soliciting and servicing business in the hotel in accordance with the marketing plan and assigned market segments while generating a high profile and quality perception in the market place. Responsible for generating group guest room and other revenues while maximizing profitability and ensuring overall guest satisfaction.

Job Duties:

  • Meet or exceed pre-determined booking goals for guest room revenue; meet or exceed budgeted costs and revenue on a monthly average with the liberty to negotiate as needed on individual functions within established guidelines while maintaining the overall revenue goals
  • Promptly handle (within the business day) inquiry calls and monitor the efficient flow of paperwork relative to confirming function details to the client
  • Compile lists of prospective clients for use as sales leads based on information from newspapers, business directories and other sources
  • Solicit new and repeat guest room and meeting business
  • Maintain client base of key accounts and conventions
  • Determine the guest’s needs, space availability, and meeting details
  • Make outside sales calls and telemarket to obtain business
  • Utilize site inspections and on-site luncheons to book business
  • Maintain active liaison with competitors regionally through personal contacts, professional and industry associations
  • Monitor pricing, service levels, facilities and function activities at competitive facilities to ensure the Hotel remains in a competitive position
  • Evaluate a potential piece of business for profitability and overall benefit to the Hotel
  • Have acquired knowledge with the ability to upsell clients, while promoting a level of service parallel to the luxury stature of the facility
  • Complete coordination of the Sales group functions; accurate and timely preparation of detailed Sales Contracts and Group Resumes as necessary to ensure a common quality understanding of what the client is to receive in terms of products and services
  • Review function contracts prior to distribution to client and hotel staff
  • Follow up on the progress of groups booked, such as room night pick up, rooming lists, cut off dates, etc. to ensure maximum occupancy
  • Generate “thank you” notes to clients after functions with prompt follow up of negative client feedback as necessary
  • Follow up on bookings and solicit repeat business
  • Represent hotel in community affairs and industry related events
  • Participate in the marketing plans, promotions and services
  • Prepare weekly activity report to include all financial booking performance and personal call reports for active solicitation performed
  • Understand and adhere to budgeted wage and hour limitations for associates
  • Attend department meetings, interdepartmental meetings as needed, and all managers meetings
  • Actively participate in hotel events and activities
  • Be familiar with the operating procedures of all other areas of the hotel, cooperating fully and in a friendly manner with those areas to assure customer satisfaction
  • Route team member commendations received from guests to appropriate people as well as submits nominations for team member awards
  • Notify management of any pertinent information related to shift activities
  • Determine the requirements for and the follow up on special groups, VIPs, etc.
  • Follow supervisor’s instructions and completes other duties as directed or assigned
  • Assist in the design of materials for promotions and public relations
  • Assist in the preparation of the marketing plan and budget
  • As needed, check banquet functions prior to guest arrival and make personal contact with client at the time of function with proper introduction of service staff who will handle the event


  • Minimum 3 years’ experience as a Hotel Sales Manager
  • High school graduate, some college
  • Must have at least 1 year computer experience in Microsoft Outlook, Word and Excel
  • Must be able to type 30+ wpm
  • Experience with OnQ, MeetingBroker and Delphi Software preferred
  • Bachelor’s degree preferred or equivalent combination of education and experience
Skills Behaviors





Licenses & Certifications 
Additional Details
Applicants who do not already have legal permission to work in the United States will not be considered.
Sales, Marketing/PR